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| 23.04.08 |
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Lebanese chef Ramzi Shwayri - known to his many fans as Chef Ramzi - became famous in the Arab world over 10 years ago when the appearance of pan-Arab satellite television brought millions of viewers to his daily, live cooking shows.
Chef Ramzi's introductory appeal was down to his choice of recipes: having trained as a chef in France, his cooking demonstrations centered around European cuisine, drawing a lot of interest from many Arab cooks.
Between eight million and 10 million people now watch his program every day, Chef Ramzi says, and his first cookbook on European cuisine has sold over 500,000 copies to date.
'This is the first time ever in the Middle East that people are able to put a face to the name of a chef,' said Shwayri,
'He is a big star,' said Ali Jaber, executive-director of Future Television, the privately owned Lebanese station that broadcasts the 45-minute program three times a week. 'It is watched by 8 million households around the world.'
With his success, Chef Ramzi becomes part of a worldwide phenomenon of celebrity cooks. He out ranks such American celebrity Chefs as Emeril Lagasse, Mario Batali and Ming Tsai.
Chef Ramzi's fame is considered remarkable for a presenter of an Arab cooking program.
His native Lebanon is renowned throughout the Arab world for its good food— characteristic dishes like tabbouleh, a salad of parsley, crushed wheat, tomatoes and onions; or keba, balls of ground beef or mutton with crushed wheat and onions sometimes served raw.
Some say Beirut is the Arab world's food capital, but Chef Ramzi says the Mediterranean city's fancy restaurants can't compete with home cooking.
View videos of Arabic recipe's
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